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How to sell an influencer agency: Lessons from Digital Voices founder Jennifer Quigley-Jones
What does it take to sell an influencer agency right now? This week on the Digiday Podcast, Digital Voices founder Jennifer Quigley-Jones joins Kimek…
16 hours ago
After WPP reckoning: The case for and against principal media
A decade after the ANA’s bombshell report, the WPP debacle has forced a new standard of clarity in media buying. This week, Digiday executive editor …
1 week ago
TikTok after the legal fight: Why it’s coming for Meta’s ad dollars
Since its legal woes have been resolved, and the U.S. app was spun out earlier this year, TikTok has taken a muted approach to business. Digiday seni…
2 weeks ago
OpenAI's ad push begins, and The Knot is co-piloting
Ads in ChatGPT have entered their trial run period. Instead of agency partners, it's brands like The Knot Worldwide that find themselves at the helms…
3 weeks ago
Why some creators are now back auditing their brand deals
Hootsuite’s partnership with ICE sparked controversy earlier this year, leading creators to take a closer look at the companies they work with. On th…
1 month ago
ChatGPT enters the ad game. Now what?
The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. Meanwhile, marketers are …
1 month, 1 week ago
Digiday ranks the best and worst Super Bowl ads of 2026
Anthropic took a jab at OpenAI's ad product launch and T-Mobile and Coinbase used The Backstreet Boys top play up millennial nostalgia. Now that the …
1 month, 2 weeks ago
Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game
Traditional TV — let alone a live NFL playoff game — might be the last ad inventory type you’d think to test trying out AI agents against. And yet th…
1 month, 3 weeks ago
Creators vs. influencers: Inside the divide
Is there a difference between a creator and an influencer. If so, what’s the difference and why does it matter to marketers? On this episode of the D…
1 month, 3 weeks ago
The top AI platforms for publishers, ranked
Two years after OpenAI signed its first content licensing deal with Axel Springer, the field of AI platforms doing business with publishers has expan…
2 months ago