Podcast Episodes

How to Be Creative

Season 6 Episode 215

Ready to jump start your creativity? Cole Heilborn breaks down Port Side’s playbook for developing ideas that work in the wild. From setting guardrails and asking “why” three times, to building a cul…

Published on 10 hours ago

Your Audience is Tired

Season 6 Episode 214

 In this solo episode, Cole Heilborn unpacks the reality of digital fatigue and what it means for marketers. With endless competition for attention, from Netflix to Reddit to YouTube, your audience i…

Published on 1 week ago

Hitting the Reset Button on Creative with Vail Resorts’ Dillon Snyder

Season 6 Episode 213

In this episode, I’m joined by Dillon Snyder, Creative Director at Vail Resorts. Dillon makes the case that much of today’s marketing output has become the equivalent of “yellow page ads.”

We unpac…

Published on 3 weeks ago

Why Superfeet Rebuilt Their Brand Around Emotion

Season 6 Episode 212

What happens when a legacy brand decides to go back to its roots while completely reimagining what it stands for? Mike Donnelly, VP of Marketing, at Superfeet shares the behind-the-scenes process of …

Published on 1 month, 1 week ago

One Question That Could Justify the ROI of Branded Video Content

Season 6 Episode 211

Is there a simple question to understand the ROI of branded content? Cole reflects on his takeaways from a panel discussion he hosted, the value of brand investments, knowing your audience, long form…

Published on 1 month, 2 weeks ago

The Worst Mistake a Brand Can Make | Inside Sorel’s Re-Brand

Season 6 Episode 210

In this episode, I'm joined by Michael Minter, VP of Brand at Sorel, who shares a candid, behind-the-scenes look at the brand’s reawakening. Sorel has been everything from a Canadian work boot to a f…

Published on 1 month, 2 weeks ago

The Art of Letting Go: Building a Brand with Your Community

Season 6 Episode 209

In this episode, MJ Carroll, Brand Director at HEST, unpacks the tension every marketer faces: How much control do you keep, and how much do you let your community shape your brand? We dive into what…

Published on 2 months, 1 week ago

Great Creative is Risky with Chris Burkard

Season 6 Episode 208

In this follow-up conversation with Chris Burkard, we dive deep into what it really means to take creative risks. Chris shares why physical danger is easier to stomach than financial risk and why mos…

Published on 2 months, 3 weeks ago

Why Your Content Isn't Pulling Its Weight

Season 6 Episode 207

Cole shares a personal reflection on the state of brand content today and why so much of it is falling short. This episode challenges brands, especially mid-size outdoor companies, to rethink how the…

Published on 2 months, 4 weeks ago

How Should Startup Brands Invest in Brand Awareness?

Season 6 Episode 206

If you’re building a brand from the ground up, where should you actually spend your time and money?

Nic De Castro, founder and CEO of LandTrust, joins us to explore this question through the lens of …

Published on 3 months ago