Podcast Episodes

Creatives Aren't Commodities: Red Bull's Chris Whitten

Season 6 Episode 221

In this episode, Cole sits down with Chris Whitten, Senior Production Manager at Red Bull, to unpack what separates irreplaceable creatives from the rest. Chris shares lessons from his journey throug…

Published on 10 hours ago

How Passion Blinds Brands to Strategy

Season 6 Episode 220

In this solo episode, Cole Heilborn breaks down the differences between a strategist and a filmmaker. When content underperforms, brands often point to the creative execution, but more often than not…

Published on 1 week ago

Why Your Campaigns and Branded Content Aren't Working

Season 6 Episode 219

Some brands treat branded content and campaigns as separate things, one emotional or value-driven, and the other transactional. But what happens when they work together?

In this episode, Trent Mars…

Published on 2 weeks ago

Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media

Season 6 Episode 218

Maren Hamilton, former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: brand is social and social is brand. Maren shares …

Published on 4 weeks ago

Respect Your Audience

Season 6 Episode 217

Cole shares a quick reminder about respecting your audience. Ask yourself: Does this provide value? If not, don't hit publish.

About:

This podcast is produced by Port Side, a creative production stud…

Published on 1 month ago

Experience a New High: The Strategy Behind Altra's Latest Campaign

Season 6 Episode 216

Altra's Head of Marketing, Reyna Alishio, and Backbone Media's Senior Director of Strategy, Andy Ralston, take us behind the brand's seasonal campaign, Experience a New High. We unpack the core insig…

Published on 1 month, 2 weeks ago

How to Be Creative

Season 6 Episode 215

Ready to jump start your creativity? Cole Heilborn breaks down Port Side's playbook for developing ideas that work in the wild. From setting guardrails and asking "why" three times, to building a cul…

Published on 1 month, 3 weeks ago

Your Audience is Tired

Season 6 Episode 214

 In this solo episode, Cole Heilborn unpacks the reality of digital fatigue and what it means for marketers. With endless competition for attention, from Netflix to Reddit to YouTube, your audience i…

Published on 2 months ago

Hitting the Reset Button on Creative with Vail Resorts' Dillon Snyder

Season 6 Episode 213

In this episode, I'm joined by Dillon Snyder, Creative Director at Vail Resorts. Dillon makes the case that much of today's marketing output has become the equivalent of "yellow page ads."

We unpac…

Published on 2 months, 2 weeks ago

Why Superfeet Rebuilt Their Brand Around Emotion

Season 6 Episode 212

What happens when a legacy brand decides to go back to its roots while completely reimagining what it stands for? Mike Donnelly, VP of Marketing, at Superfeet shares the behind-the-scenes process of …

Published on 3 months ago