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Great Creative Doesn't Start With The Algorithm
Season 7 Episode 230
What is the value of great creative, and what happens when brands let marketing metrics dictate the work before the idea is even fully formed?
In thi…
5 hours ago
How to Stand Out When Everyone Has the Same Origin Story
Season 7 Episode 229
Episode Description
Most outdoor brands share a similar origin story: a founder identifies a need in the wild, builds a product in a garage, and grow…
2 weeks ago
Are Brand Impressions Irrelevant?
Season 7 Episode 228
Episode Description
In this episode, host Cole Heilborn sits down with Ryan Watson, CMO and COO at MTNTOUGH Fitness Labs, to unpack a hot take that s…
1 month ago
Navigating Change: Chris Burkard on Creativity, Risk, and Authenticity
Season 7 Episode 227
In this episode (initially aired on June 18th, 2025), Cole sits down with Chris Burkard—photographer, creative director, adventurer, and storyteller.…
1 month, 2 weeks ago
Why "Brand" Has Lost Its Meaning
Season 7 Episode 226
Every company has a brand, but very few have built one intentionally or with differentiation. We use the word "brand" interchangeably with "company,"…
1 month, 3 weeks ago
Brand Marketing is a Comfortable Lie Without Product Marketing
Season 7 Episode 225
Does the outdoor industry overindex on brand? Alex Maier, President of OnWater, joins the show to challenge one of the outdoor industry's biggest ass…
2 months, 1 week ago
2025, The Year that Almost Broke Us
Season 6 Episode 224
2025, almost broke Port Side as a company. But we've grown, grown some more and have rebuilt the business from the ground up. In this episode, Cole s…
3 months ago
Get Lazy, Get Dropped: Inside SATISFY's Brand + Content Strategy
Season 6 Episode 223
Daniel Groh, Chief Brand Officer at SATISFY, breaks down how the brand builds an emotion-first running world that turns casual observers into true fa…
3 months, 2 weeks ago
Why Brand Belongs in Product Development
Season 6 Episode 222
Shelby Rossi, global brand manager for goggles and helmets at Oakley, digs into what happens when brand and marketing plug into the product developme…
3 months, 3 weeks ago
Creatives Aren't Commodities: Red Bull's Chris Whitten
Season 6 Episode 221
In this episode, Cole sits down with Chris Whitten, Senior Production Manager at Red Bull, to unpack what separates irreplaceable creatives from the …
4 months, 1 week ago