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Thirteen Signals Your Website Should Send
Episode 245
David shares a quick list of website elements he sees is missing from a lot of creative firms' websites which could help them attract more new busine…
5 hours ago
Embrace the Marketing Mess
Episode 244
Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley's Undisp…
2 weeks ago
Firms Most at Risk
Episode 243
Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to …
4 weeks ago
Pricing Resentment
Episode 242
Blair sees creative entrepreneurs opening themselves up to pricing resentment from their clients when the value of their contributions diminishes ove…
1 month, 1 week ago
People vs. Profits
Episode 241
Prompted by a recent trip to Europe, David considers how the differences between worker protection laws in Europe compared to North America affect st…
1 month, 3 weeks ago
Three Patterns of Lost Opportunities
Episode 240
Blair identifies three recurring categories of lost sales in creative firms and offers solutions to each. Fixing two of these patterns can reap the d…
2 months, 1 week ago
Why Clients Come, Stay, and Leave
David sees a lot of creative agencies making bad assumptions about their client relationships by not making the distinction between the reasons why c…
2 months, 3 weeks ago
Is AI Going to Kill Labor-based Pricing?
Episode 238
Blair is stunned that he still encounters so many advisory businesses like ad agencies, consulting firms, legal and accounting practices — large and …
3 months ago
If I Were Starting a New Firm
Episode 237
Blair interviews David about a recent article he's been receiving a lot of feedback on, in which he lists all of the things he would try to incorpora…
3 months, 2 weeks ago
Decoy or Anchor?
Episode 236
Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can in…
4 months ago